Web Marketing Web Maintenance Web Training

 

Web Marketing
For your website to become a source of income, it must reach your target market. Identify your market and execute an ongoing web marketing strategy to ensure that your website is visible on the web.

Seach Engine Optimisation

On launch of your website we add keywords to your site code, descriptions, titles, links and we submit your site to Google.

Advertising
Google provides various tools to help raise your website profile: Google Ads (pay per click), Google Analytics, Google Maps. Also advertising your website on directory sites and web forums can increase your exposure to the market.

Social Media
Google regularly crawls the web for new sites or existing site updates, so linking to social media sites from your website can be a powerful way to increase your site ranking. Set up an account on social network sites such as Facebook, Twitter, Linked In, YouTube, Vimeo etc. We can add links, 'Like' buttons and embed video into your site from these sources.

Links Exchange
A key activity when highlighting your website on the web is to exchange links with other businesses.
This means that traffic to those sites has the potential to redirect to your site.

Target Marketing
On launch of your site, or whenever there is new content a target email shoot to people in your relevant industry or market is useful. You could go one step further and have a regular webzine sent out to an email distribution list which can also link back to your site.

Print Media
Advertise your website on all your print media i.e. business cards, flyers, brochures and posters.