bringing business to your business communicate ° communicate with customers differentiate ° differentiate from competitors reach ° reach your target market

about A strong web presence can define who you are to your customer Visual Aspects was set up in 2002 with the aim of providing tailor-made websites to businesses in the SME sector. We believe that a good website should encapsulate your ethos and vision as well as highlighting the key strengths and unique selling points of your business. A well crafted, impactful website can differentiate you from a competitor and most importantly open the door to millions of potential customers. Starting a business, expanding your enterprise or raising your profile? Visual Aspects can provide you with a well crafted, original design website from €599. A website is a valuable marketing tool once it is well designed, reflective of you, informative, functional and leveraged in the right way. Our websites are crafted to reflect you and speak to your target market. Our websites deliver clear messaging about who you are and what you offer • Communicating clearly who you are through strong branding ( logo design and artwork) • Differentiating your products and services from those of your competitor (highlighting unique selling points) • Providing eCommerce (online shopping) and multi-media (video, audio, flash) • Delivering your site on the web (domain name registration, web hosting, browser compatibiltiy) • Maintaining your website on a regular basis (maintenance retainer or content management system) • Developing a web marketing strategy for you (keywords, links, listings) How will my site be found on search engines? Of course once your target market reaches your website, it is our job to ensure it makes the right impression. But before they reach your website they must know about it. Identify your target market and execute an ongoing web marketing strategy to ensure that your website is reaching your target market. Visual Aspects both consults and provides help on the following fundamental web marketing tasks. • Add your website URL to Google to achieve a Google ranking • Keywords are included in your website page code for search engine visibility • Adding a Counter in the footer of your page allows you to track how many hits are being made to your site • Linking to other websites is a key activity when highlighting your site on the web For example, an accommodation website such as a B&B might link to the local golf club, amenities centre or tourist office For example, a florist might link to a wedding fare site • Adding your site to Search Directories i.e. local business or national directories such as www.goldenpages.ie • Social Networking - let people know about your website through Facebook, Twitter, Linked In and other such sites